Cherry—Rebrand, Direction
Branding / Art direction / Photo & Video direction /
Advertising / 360 campaign / SoMe
Crafted by legendary perfumery Givaudan, this fragrance embodies Parisian elegance through long-lasting, sensual gourmand perfumes. A visual direction was created along with a multi-channel campaign including brand film, print, and social media. The project was rolled out in three phases: teaser materials, olfactive journey videos, and educational content on unique gourmand cherry facets. Mouth-watering, savory ingredients and suggestive closeup shots were used to convey the hedonic aspects of the brand whilst telling the story of the alluring scent of chocolate-covered sweet cherry.