Multi-channel art direction and design to launch a new tropical scent that values self-expression and olfactive craftsmanship.
Smooth like butter—Campaign, Direction
Art, photo and video direction for several multi-channel hybrid skin care product launches from concept through go-to-market.
Vanilla Moon—Branding, Campaign
Multi-channel visual direction for a new fragrance launch featuring a powdery vanilla scent, along with a moon-inspired modern lavender with a milky vibe.
Hubin Dao—Branding, Direction
Branding, direction and visual identity for a new children’s boutique with a prominent retail presence in Shanghai’s upscale shopping hubs.
Natural Botanics—Brand platform, Direction
Branding and visual direction for a sustainable, plant-driven hair and body care line inspired by the clean approach of traditional Nordic apothecaries.
Top Scents—Branding, Direction
Multi-channel brand, art, photo and video direction for a new fragrance brand and online TV show featuring up-and-coming new talent in perfumery.
Get cheeky—Campaign, Direction
Art direction for a new product launch that captures sweet playfulness and a fun, new bouncy jelly formula for the juiciest cheeks and lips.
Natural glow, to go—Campaign, Direction
Campaign and visual direction for a glacier-water infused, light-reflecting foundation delivering an all-day hydrating, natural glow finish.
Cherry—Rebrand, Direction
Visual direction and sensory storytelling for a new gourmand fragrance crafted around the new hero of contemporary perfumery, the sweet cherry.