Hubin Dao—Branding, Direction
Branding / Conceptual design / Retail Design / Brand platform / Visual strategy / Visual direction
Hubin Dao in Xintiandi—Shanghai’s landmark culture, lifestyle, dining and fashion complex. It combines East and West, as Shanghai’s distinctive stone alley houses, Shikumen, merge with modernity. Roco Baby is a children’s fashion boutique and concept brand with a prominent retail presence in Shanghai’s shopping hubs. It was designed as a trendy children’s wear brand and multi-brand boutique offering chic designer apparel, footwear, and lifestyle accessories for fashion-forward families with a love for Nordic aesthetics and quality.