La La Lime—Branding, Campaign

Multi-channel art direction and design to launch a new tropical scent that values self-expression and olfactive craftsmanship.

Smooth like butter—Campaign, Direction

Art, photo and video direction for several multi-channel hybrid skin care product launches from concept through go-to-market.

Hubin Dao—Branding, Direction

Branding, direction and visual identity for a new children’s fashion boutique and concept brand with a prominent retail presence in Shanghai’s upscale shopping hubs.

Top Scents—Branding, Direction

Multi-channel brand, art, photo and video direction for a new fragrance brand and online TV show featuring up-and-coming new talent in perfumery.

Vanilla Moon—Branding, Campaign

Art and brand direction for a third wave of product releases to help build the brand and drive engagement through a multi-channel approach.

Get cheeky—Campaign, Direction

Art direction for a new product launch that captures sweet playfulness and a fun, new bouncy jelly formula for the juiciest cheeks and lips.

Natural glow, to go—Campaign, Direction

Campaign and visual direction for a glacier-water infused, light-reflecting foundation delivering an all-day hydrating, natural glow finish.

Cherry—Rebrand, Direction

Visual direction and sensory storytelling for a new gourmand fragrance crafted around the new hero of contemporary perfumery, the sweet cherry.

Natural Botanics—Brand platform, Direction

Branding and visual direction for a sustainable, plant-driven hair and body care line inspired by the clean approach of traditional Nordic apothecaries.

Multi-faceted designer specialising in digital and analog graphic design, visual strategy and branding.